Using Podcasting for Businesses

The ability of companies to put their own audio clips or even video clips in the hands of anyone in the world is a priceless means of communication and marketing. An article I found called “Mary Defeudis Adds Podcasting to WWT Clients” discusses a firm called WWT (Women Walk Tall), a public relations firm, which is now releasing a podcasting service for their clients. The company believes it to be an ideal way to reach out with public relation announcements and even accent company news with interviews. Many companies are currently not utilizing this spectrum of the information technology, so WWT is helping companies to understand the uses of podcast as well as helping them to create them.

The concept of businesses creating podcasts seems rather ingenious. Even for use by companies CEOs or corporate boards, the use of audio, and especially video, presentations to employees makes the information more personal. Rather than reading a piece of paper or an e-mail with a memo, the ability of employees to receive the information directly from the mouth of the person in charge allows for better memory retention as well as with video, gaining face recognition, and a sense of motivation. It would tend to build more relationship between the management and those in charge, and employees involved. As far as marketing, the ability to make different podcasts and post them to specific sites, could allow a much more focused form of advertising to specific people. However with television, radio, and even current online advertisements, podcasting seems somewhat irrelevant for marketing at this point in time.

Original Article

Bitrix

Bitrix
A company called Marketwire and its specific branch called Comtex created a software called Bitrix Internet portal and today was awarded “Best software of the Year” by PC Magazine for a second year in a row. One of its users called Aurora Internet technology has been using this software for many years and has full confidence in the software as well as believing it deserves such a title. A summary of the software is given as such, “The portal was created for collaboration, communication, social networking, workflow and knowledge management purposes. Its end results are increased employee productivity, interoperability and user satisfaction, delivering unmatched value in ease-of-use, functionality and performance.”
Aurora, a primary client and retailer of this software, expresses its excellence at connecting different groups into one cohesive work group. Aurora uses this program mostly for its work in the medical field. They specialize in website designs, logos, and marketing for different medical branches globally. This software as part of what is called enterprise 2.0 collaboration and is based for businesses, and therefore is not delivered at a price for your average day user. Costing around a grand and a half for the software, it is a fully functional business tool. From social networking, to special collaboration tools, as well as including easy collaboration of different software users, this software seems to be an all-in-one package for the business needs. Comments made by Aurora state it to be a business optimizer without sacrificing security and it’s ability to connect different business operations through integration is essential in today's global markets.

Primary Resource: Bitrix