The ability of companies to put their own audio clips or even video clips in the hands of anyone in the world is a priceless means of communication and marketing. An article I found called “Mary Defeudis Adds Podcasting to WWT Clients” discusses a firm called WWT (Women Walk Tall), a public relations firm, which is now releasing a podcasting service for their clients. The company believes it to be an ideal way to reach out with public relation announcements and even accent company news with interviews. Many companies are currently not utilizing this spectrum of the information technology, so WWT is helping companies to understand the uses of podcast as well as helping them to create them.
The concept of businesses creating podcasts seems rather ingenious. Even for use by companies CEOs or corporate boards, the use of audio, and especially video, presentations to employees makes the information more personal. Rather than reading a piece of paper or an e-mail with a memo, the ability of employees to receive the information directly from the mouth of the person in charge allows for better memory retention as well as with video, gaining face recognition, and a sense of motivation. It would tend to build more relationship between the management and those in charge, and employees involved. As far as marketing, the ability to make different podcasts and post them to specific sites, could allow a much more focused form of advertising to specific people. However with television, radio, and even current online advertisements, podcasting seems somewhat irrelevant for marketing at this point in time.
Original Article
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment