March 17, 2010, 12:31 p.m. Newswire
“The betacup Challenge Launches an Open Collaboration Initiative to Reduce Paper Cup Consumption”
Starbucks Sponsors Online Contest to Spur Creative Problem-Solving
A company called betacup, sponsored by Starbucks, launch an online contest on April 1 for the submission of people's ideas for solving the problem of global waste, specifically, disposable cups. They are utilizing open collaboration in gathering ideas on how to cut down on waste and create cups that are user reusable or recyclable. Betacup is not simply looking for a person's thoughts on the matter, but are interested in product design, a means to change consumer behavior through either communicating information or incentives, as well as how this would integrate with the current recycling infrastructure.
The contest will be hosted on betacups partner platform called jovoto.com, and award money has been provided by Starbucks. Members of the forum as well as appointed jurors will be able to provide feedback on all submissions functioning as a filter for the collaborators of the information.
At the end of the article, a few facts are posted that are the motivation for creating reusable or recyclable cups. The first fact is that 58 billion paper cups are thrown away and not recycled Every year. Also, According to the Environmental Defense Fund, 20 million trees are cut down in the process of manufacturing paper cups and in the energy wasted through the manufacturing and disposal of these paper cups could power 53,000 homes.
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